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===Consumer advocacy groups=== | ===Consumer advocacy groups=== | ||
The data protection advocacy organization ''noyb'', based in Austria, focuses on GDPR compliance and violations.<ref>{{Cite web |title=About Us |url=https://noyb.eu/en/about-us |website=noyb}}</ref> In November 2023, the group filed a complaint with the Austrian Data Protection Authority against Meta, arguing that the company lacked "any valid legal basis for [pay-or-okay]. [...] Meta is now trying to extort supposed consent from its users with a 'yes or pay' choice".<ref>{{Cite web |date=28 Nov 2023 |title=COMPLAINT UNDER ARTICLE 77(1) GDPR |url=https://noyb.eu/sites/default/files/2023-11/Complaint%20-%20Meta%20Pay%20or%20Okay%20-%20REDACTED.pdf |website=noyb - European Centre for Digital Rights}}</ref> The complaint cited the cost of rejecting personalized ads, which was €12.99 per month for [[Facebook]] and €8 per month for [[Instagram]], amounting to a combined annual total of €251.88.<ref>{{Cite web |date=28 Nov 2023 |title=noyb files GDPR complaint against Meta over "Pay or Okay" |url=https://noyb.eu/en/noyb-files-gdpr-complaint-against-meta-over-pay-or-okay |website=noyb}}</ref> ''noyb'' expressed concern that Meta's approach could set a precedent for other platforms, potentially increasing the cost of data protection for users. | The data protection advocacy organization ''[[NOYB|noyb]]'', based in Austria, focuses on GDPR compliance and violations.<ref>{{Cite web |title=About Us |url=https://noyb.eu/en/about-us |website=noyb}}</ref> In November 2023, the group filed a complaint with the Austrian Data Protection Authority against Meta, arguing that the company lacked "any valid legal basis for [pay-or-okay]. [...] Meta is now trying to extort supposed consent from its users with a 'yes or pay' choice".<ref>{{Cite web |date=28 Nov 2023 |title=COMPLAINT UNDER ARTICLE 77(1) GDPR |url=https://noyb.eu/sites/default/files/2023-11/Complaint%20-%20Meta%20Pay%20or%20Okay%20-%20REDACTED.pdf |website=noyb - European Centre for Digital Rights}}</ref> The complaint cited the cost of rejecting personalized ads, which was €12.99 per month for [[Facebook]] and €8 per month for [[Instagram]], amounting to a combined annual total of €251.88.<ref>{{Cite web |date=28 Nov 2023 |title=noyb files GDPR complaint against Meta over "Pay or Okay" |url=https://noyb.eu/en/noyb-files-gdpr-complaint-against-meta-over-pay-or-okay |website=noyb}}</ref> ''noyb'' expressed concern that Meta's approach could set a precedent for other platforms, potentially increasing the cost of data protection for users. | ||
==Effectiveness== | ==Effectiveness== |