Editing Apple Media Services (section)

==Consumer impact summary==

====Privacy====
Most Apple Media Services require an Apple Account (formerly known as Apple ID). They collect and store vast amounts of granular data, including identifiers and detailed records of user activity. This almost certainly makes it personal data, as defined by privacy frameworks such as GDPR.<ref>{{Cite web |title=What is considered personal data under the EU GDPR? |url=https://gdpr.eu/eu-gdpr-personal-data/ |url-status=live |archive-url=https://web.archive.org/web/20250709050957/https://gdpr.eu/eu-gdpr-personal-data/ |archive-date=2025-07-09 |access-date=2025-07-20 |website=GDPR.eu}}</ref>
====Freedom====
The data associated with a particular Apple Account can be requested at and downloaded from Apple’s [https://privacy.apple.com/ Data & Privacy portal]. As of July 2025, the “Apple Media Services Information” archive includes the following items:
{| class="wikitable"
!Related Service
!File Name(s)
!Contents
!Retention Period
|-
|Apple ID / iTunes
|
*Customer Device History - Computer Authorizations.csv
*Customer Device History - iTunes in the Cloud Authorization.csv
|Information related to computers (including Windows PCs) signed into Apple Media Services:

*Hardware identifiers
*User identifiers (e.g. device names)
*Date of association with the Apple ID
*Whether the device is still active
|Indefinite
|-
|App Store
|
*App Store Click Activity.csv
|
*Viewed product pages
*App downloads, redownloads, and updates
*Search terms
*Timestamps for all actions
|At least 2 years
|-
|Apple Music
|
*Apple Music - Play History Daily Tracks.csv
*Apple Music - Play Statistics.csv
*Apple Music - Recent Impressions.csv
*Apple Music - Recently Played Tracks.csv
*Apple Music - Track Play History.csv
*Apple Music Play Activity.csv
|
*Names and other identifiers of tracks played
*Playback date and time
*Playback duration
*Reason for the end of playback (e.g. NATURAL_END_OF_TRACK)
*Playback location
|Indefinite
|-
|Apple Music
|
*Apple Music Click Activity.csv
|
*Viewed pages
*Downloads
*UI actions: tapped buttons, keyboard opens and dismisses
*Search terms
*Timestamps for all actions
|At least 2 years
|-
|Apple TV / Apple TV+
|
*TV App with Channel Support Click Activity.csv
*Video Play Activity.csv
|
*Item names and identifiers
*Playback date and time
*Playback duration
*Reason for the end of playback (e.g. VOD_PLAYBACK_TIMEDOUT_AFTER_STOP)
|Indefinite
|-
| colspan="4" style="text-align: center;" |'''This list is not exhaustive.'''
|}