Editing Automatic Content Recognition (section)

==Consumer Data==
The harvested data is used to push targeted content to the consumer such as polls and advertisements,<ref name="IA-cloud" />and it is also often sold without knowledge. '''Automatic Content Recognition (ACR)''' has become a four billion dollar industry, projected to double in value by 2030 to 10 billion USD.<ref>{{Cite web |title=Automatic Content Recognition Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030) |url=https://www.mordorintelligence.com/industry-reports/automatic-content-recognition-market |access-date=2025-08-12 |work=Mordor Intelligence}}</ref>

Due to the nature of a majority of smart devices, the kind of data being stored is usually sensitive. Devices that are always on, for example [[Amazon Echo changes terms of voice usage|Amazon Echo]], [[Apple]] HomePods, and [[Google]] Nest models, are constantly in a state of monitoring. Though they claim they only begin monitoring after they hear a keyword, which can be misfired. The corresponding apps to control the devices prompt a lot of personal information, such as email, address, location, contacts and sometimes photos.<ref name=":0" />

A study revealed that outdoor security cameras collect 50% more data than smart home apps.<ref>{{Cite web |date=2024-08-27 |title=Is privacy an illusion under a security camera’s watch? |url=https://surfshark.com/research/chart/security-camera-apps-privacy |url-status=live |archive-url=https://web.archive.org/web/20250813002246/https://surfshark.com/research/chart/security-camera-apps-privacy |archive-date=13 Aug 2025 |access-date=2025-08-12 |website=surfshark.com}}</ref>

'''<big>Data Collected by Outdoor Security Cameras:  </big>'''

#Email addresses
#Phone numbers
#Payment information
#Location

'''<big>Data Collected by Indoor Security Cameras:  </big>'''

#Email addresses
#Phone Numbers
#User IDs
#Device IDs
#Purchase history
#Audio

These lists aren't exhaustive.

The gathered data then has the possibility of being intercepted at three different points: 

#The device which hosts the app
#During the data transmission of the device and cloud
#In the cloud