Editing LiveRamp (section)

===User freedom===
The company's data collection practices significantly impact consumer autonomy by enabling highly personalized advertising that can influence consumer behavior.<ref name="harvard">{{cite web |url=https://d3.harvard.edu/platform-digit/submission/liveramp-formerly-acxiom-selling-you-without-owning-your-data/ |title=LiveRamp (formerly Acxiom) - selling you - without owning your data |website=Digital Innovation and Transformation |date=2020-04-21 |access-date=2025-05-07}}</ref> LiveRamp's identity resolution technology allows companies to track individuals across multiple devices and platforms, even when users believe they are browsing anonymously.<ref name="computerweekly">{{cite web |url=https://www.computerweekly.com/news/366572197/Open-Rights-Group-accuses-LiveRamp-of-unlawful-data-processing |title=Open Rights Group accuses LiveRamp of 'unlawful' data processing |website=Computer Weekly |access-date=2025-05-07}}</ref> This undermines users' ability to truly opt out of tracking and creates an environment where consumers have limited control over how their personal information is used in the digital marketplace.<ref name="privacy-choices">{{cite web |url=https://liveramp.com/privacy/my-privacy-choices/ |title=Your Rights - California Consumer Privacy Act |website=LiveRamp |date=2022-01-31 |access-date=2025-05-07}}</ref>