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===Actions undermining control=== *Lax Data Policies: [[The Cambridge Analytica Scandal]] revealed that Facebook allowed third-party apps to harvest data from millions without explicit consent. Zuckerberg admitted, "[w]e simply did a bad job".<ref name=":0" /> Emails later suggested he was aware of privacy risks, but prioritized growth.<ref name=":2" /> *Deceptive Practices: The FTC found Facebook violated a 2012 consent decree by misleading users about data sharing.<ref>{{Cite news |last=Rushe |first=Dominic |date=June 12, 2019 |title=Facebook emails seem to show Zuckerberg knew of privacy issues, report claims |url=https://www.theguardian.com/technology/2019/jun/12/facebook-mark-zuckerberg-privacy-emails-report |work=The Guardian}}</ref> Attorney General Racine’s lawsuit accused Zuckerberg of personally enabling policies that exposed user data.<ref name=":2">{{Cite web |title=AG Racine Sues Mark Zuckerberg for Failing to Protect Millions of Users' Data, Misleading Privacy Practices |url=https://oag.dc.gov/release/ag-racine-sues-mark-zuckerberg-failing-protect}}</ref> *Opaque Controls: Privacy settings are buried and confusing. As critics note, "[o]ffering tools doesn’t help if they’re hard to find." One such example is ad-targeting controls being hidden under unrelated menus.<ref name=":5">{{Cite news |last=Barrett |first=Brian |date=April 10, 2010 |title=Mark Zuckerberg's Privacy Shell Game |url=https://www.wired.com/story/mark-zuckerbergs-privacy-shell-game/ |work=Wired}}</ref> *Revenue relies on monetizing user data. **"Zuckerberg’s Law": He predicted users would share twice as much data yearly, pushing openness over privacy.<ref name=":0" /><ref name=":3" /> **Data Hoarding: Despite [[General Data Protection Regulation]] (GDPR) style pledges, Facebook resists limits on data collection, such as opposing regulations that would curb microtargeting.<ref name=":5" /><ref>{{Cite web |last=Wheeler |first=Tom |date=2019-04-03 |title=Mark Zuckerberg’s call for internet rules only goes part way |url=https://www.brookings.edu/articles/mark-zuckerbergs-call-for-internet-rules-only-goes-part-way/ |website=The Brookings Institution}}</ref>
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