Editing Filmora lifetime licenses terminated (section)

==Consumer response==

*'''Deceptive Advertising:''' Numerous users accused Wondershare of false advertising regarding the lifetime licenses. Industry reporting indicated a widely held view that Wondershare's marketing had been unclear about license limitations.<ref>{{Cite web |date=30 Jan 2023 |title=Changing Rules of Lifetime Licenses Might Be Illegal |url=https://nofilmschool.com/lifetime-licenses-need-to-knows |access-date=1 Mar 2025 |website=NoFilmSchool.com}}</ref>
*'''Erosion of Trust:''' Previous trust in Wondershare's products evaporated, leaving customers wary of future purchases from the company. The blogger Ernie Smith described the license switch as "sneaky" in his coverage of the controversy.<ref>{{Cite web |last=Smith |first=Ernie |date=3 Jan 2023 |title=Filmora lifetime license controvery |url=https://midrange.tedium.co/issues/filmora-lifetime-license-controversy/ |access-date=1 Mar 2025 |website=MidRange}}</ref>
*'''Refund Requests:''' There was a significant demand for refunds from those who held "lifetime" licenses, claiming the product did not meet the expectations set by its marketing. Allegations from the class action lawsuit that Wondershare had been "luring" and "trapping" customers with deceptive license and subscription practices raised the profile of, and contributed to, this demand.<ref>{{Cite web |date=26 Feb 2024 |title=Class Action Accuses Wondershare of Allegedly Misleading Customers into Auto-Renewal for Filmora |url=https://socalrecord.com/stories/654977105-class-action-accuses-wondershare-of-allegedly-misleading-customers-into-auto-renewal-for-filmora |access-date=1 Mar 2025 |website=SoCal Record}}</ref>