Editing Activision Blizzard (section)

===Microtransaction (MTX) overload===
:''Main article: [[Downloadable content#DLC overload|DLC Overload]]''

Activision is well-known for its excessive usage of microtransactions, with $1.34B in Q1 2021,<ref>{{Cite web |first=Derek |last=Strickland |title=Activision Q1 microtransctions hit $1.343 billion, best Q1 in 6 years |url=https://www.tweaktown.com/news/79133/activision-q1-microtransctions-hit-1-343-billion-best-in-6-years/index.html |website=TweakTown |date=5 May 2021 |access-date=13 Jul 2025 |url-status=live |archive-url=https://web.archive.org/web/20210625045126/https://www.tweaktown.com/news/79133/activision-q1-microtransctions-hit-1-343-billion-best-in-6-years/index.html |archive-date=25 Jun 2021}}</ref> and further peaks, such as $5.1B in 2022.<ref>{{Cite web |first=Kareem |last=Anderson |title=Activision’s $5.1 billion in microtransaction revenue could play a huge roll in Microsoft Gaming’s future |url=https://onmsft.com/news/activisions-5-1-billion-microtransactions-revenue-quarter/ |website=onmsft.com |date=7 Feb 2022 |access-date=13 Jul 2025 |url-status=live |archive-url=https://web.archive.org/web/20220207192956/https://onmsft.com/news/activisions-5-1-billion-microtransactions-revenue-quarter/ |archive-date=7 Feb 2022
}}</ref> It is clear that Activision is highly incentivized to generate as much revenue via microtransactions, going so far as to contribute to the detriment of the games according to fans.<ref>{{Cite web |first=Brianna |last=Reeves |title=MW2 players say increased microtransaction sales are why COD won’t improve |url=https://www.dexerto.com/call-of-duty/mw2-increased-microtransaction-sales-vanguard-cod-improve-2127808/ |website=Dexerto |date=27 Apr 2023 |access-date=13 Jul 2025 |url-status=live |archive-url=https://web.archive.org/web/20230430021047/https://www.dexerto.com/call-of-duty/mw2-increased-microtransaction-sales-vanguard-cod-improve-2127808/ |archive-date=30 Apr 2023}}</ref><ref>{{Cite web |first=Catherine |last=Lewis |title=Microtransactions are killing Call Of Duty, players say |url=https://www.gamingbible.com/news/microtransactions-are-killing-call-of-duty-players-say-344299-20230428 |website=Gaming Bible
|date=28 Apr 2023 |access-date=13 Jul 2025 |url-status=live |archive-url=https://web.archive.org/web/20230704220002/https://www.gamingbible.com/news/microtransactions-are-killing-call-of-duty-players-say-344299-20230428 |archive-date=4 Jul 2023}}</ref> The cosmetics seen inside Black Ops 6 are reported to be the most distracting in the franchise to-date.<ref>{{Cite web |first=Daniel |last=Morris |title=Black Ops 6 cosmetics: has Call of Duty jumped the shark? |url=https://www.destructoid.com/black-ops-6-cosmetics-has-call-of-duty-jumped-the-shark/ |website=Destructoid
|date=20 Dec 2024 |access-date=13 Jul 2025 |url-status=live |archive-url=https://web.archive.org/web/20241221082811/https://www.destructoid.com/black-ops-6-cosmetics-has-call-of-duty-jumped-the-shark/ |archive-date=21 Dec 2024}}</ref>

Blizzard is additionally not innocent of pumping their content with MTX, with one of the most egregious examples being Overwatch 2.<ref>{{Cite web |title=Overwatch 2 |url=https://macrotransactions.org/overwatch-2 |website=macrotransactions.org |date=2022 |access-date=13 Jul 2025 |url-status=live |archive-url=https://web.archive.org/web/20250522003401/https://macrotransactions.org/overwatch-2 |archive-date=22 May 2025}}</ref> The microtransactions among this game has sparked controversy among the community as well.<ref>{{Cite web |author=Star99er 
|title=Overwatch’s Aggressive Microtransactions |url=https://us.forums.blizzard.com/en/overwatch/t/overwatch%E2%80%99s-aggressive-microtransactions/948993 |website=Blizzard |date=26 Jan 2025 |access-date=13 Jul 2025 |url-status=live |archive-url=https://web.archive.org/web/20250708180127/https://us.forums.blizzard.com/en/overwatch/t/overwatch%E2%80%99s-aggressive-microtransactions/948993 |archive-date=8 Jul 2025}}</ref> Other Blizzard IPs are also not safe from this either, such as WarCraft,<ref>{{Cite web |title=World of Warcraft |url=https://macrotransactions.org/world-of-warcraft |website=macrotransactions.org |date=2025 |access-date=13 Jul 2025 |url-status=live |archive-url=https://web.archive.org/web/20250411171331/https://macrotransactions.org/world-of-warcraft |archive-date=11 Apr 2025}}</ref><ref>{{Cite web |first=Jason |last=Parker |title=World of Warcraft’s New Microtransactions Are Greedier Than Ever
|url=https://www.esportstalk.com/news/world-of-warcraft-new-microtransactions-greedier-than-ever/ |website=EsportsTalk |date=23 Nov 2021 |access-date=13 Jul 2025 |url-status=live |archive-url=https://web.archive.org/web/20240906133710/https://www.esportstalk.com/news/world-of-warcraft-new-microtransactions-greedier-than-ever/ |archive-date=6 Sep 2024}}</ref> Diablo,<ref>{{Cite web |first=Wesley |last=Yin-Poole |title=Now Diablo 4 Is Out in the Wild, the True Horror of Its Costly Microtransactions Has Revealed Itself |url=https://www.ign.com/articles/now-diablo-4-is-out-in-the-wild-the-true-horror-of-its-costly-microtransactions-has-revealed-itself |website=IGN |date=7 Jun 2023 |access-date=13 Jul 2025 |url-status=live |archive-url=https://web.archive.org/web/20230608130657/https://www.ign.com/articles/now-diablo-4-is-out-in-the-wild-the-true-horror-of-its-costly-microtransactions-has-revealed-itself |archive-date=8 Jun 2023}}</ref><ref>{{Cite web |title=Diablo Immortal |url=https://macrotransactions.org/diablo-immortal |website=macrotransactions.org |date=2022 |access-date=13 Jul 2025 |url-status=live |archive-url=https://web.archive.org/web/20220809175513/https://macrotransactions.org/diablo-immortal |archive-date=9 Aug 2022}}</ref><ref>{{cite web |title=Diablo IV |url=https://macrotransactions.org/diablo-4
|website=macrotransactions.org |date=2023 |access-date=13 Jul 2025 |url-status=live |archive-url=https://web.archive.org/web/20240811063956/https://macrotransactions.org/diablo-4
|archive-date=11 Aug 2024}}</ref> and Starcraft.<ref>{{Cite web |author=ackmondual |title=MTX (microtransaction) is beyond suckage |url=https://us.forums.blizzard.com/en/sc2/t/mtx-microtransaction-is-beyond-suckage/22690 |website=Blizzard |date=16 Jul 2021 |access-date=13 Jul 2025 |url-status=live |archive-url=https://web.archive.org/web/20250708180115/https://us.forums.blizzard.com/en/sc2/t/mtx-microtransaction-is-beyond-suckage/22690 |archive-date=8 Jul 2025}}</ref>