Ferrari

Ferrari

Basic information
Founded	1939-09-13
Legal Structure	Private
Industry	Automotive
Official website	https://www.ferrari.com/

Ferrari is a high-end sports car company.

Incidents

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This is a list of all consumer-protection incidents this company is involved in. Any incidents not mentioned here can be found in the Ferrari category.

Deadmau5's Purrari (2014)

In 2014, Canadian electronic music producer Deadmau5 (Joel Zimmerman) drew international attention for customizing his Ferrari 458 Italia with a colorful Nyan Cat–themed vinyl wrap, custom floor mats, and modified Ferrari badging that read “Purrari.” The car, which he prominently used in events such as the Gumball 3000 rally and in his online “Coffee Run” video series, became popularly known by the nickname Purrari. Ferrari, however, objected to the modifications, particularly the parody badging and branding, arguing that they infringed on its trademarks and diluted the brand’s image. Ferrari North America issued a cease-and-desist letter demanding the removal of the custom elements. Deadmau5 complied, removing the wrap and “Purrari” logos before offering the car for sale. The dispute, widely reported in automotive and music media, highlighted Ferrari’s aggressive defense of its brand identity and its broader history of restricting unauthorized customizations or resales of its vehicles, even when carried out by high-profile owners.