IFTTT
| Basic information | |
|---|---|
| Founded | 2010 |
| Legal structure | Private |
| Industry | Web automation |
| Official website | ifttt.com |
IFTTT is a simple automation tool and company founded by Linden Tibbets, Jesse Tane, and Alexander Tibbets in December 2010. In June 2012, the service entered the internet of things space by integrating with Belkin Wemo devices.
Consumer impact summary
[edit | edit source]Initially revenue for IFTTT came platform partnes who wanted their products included to the service.[1] however in 2020 the company transitioned to a subscription model limiting the custom applets of non-paying users.[2] As time went on non-paying users progressively lost features, paying users having to spend more on premium, and valuable features for both types of consumers being gutted.[citation needed]
Incidents
[edit | edit source]Discontinued Legacy plan
[edit | edit source]- Main article: IFTTT discontinued Legacy plan
In 2023, IFTTT announced changes to its subscription model. Legacy Pro plans were phased out, and users were migrated to a new "Pro+" plan. This change meant higher subscription costs, even for those who had subscribed under the "lifetime" pricing guarantee.